Destination Marketing: The modern successful brand’s modus operandi
As competition increases and brand loyalty decreases, it’s becoming ever-more difficult to make your brand stand out from the crowd.
Add the modern-day consumer focus on the ‘experience’ economy (where people value experiences over things) to the mix and the challenge becomes even more difficult
That said, there are ways to use these new rules of engagement to your benefit – and bring destination marketing into play.
Can destination marketing turn today’s brand challenges into bigger and better opportunities? Yes. But before we look at how, let’s define what it actually is.